Casio Releases Baby-G Collaboration Model Featuring Girls’ Generation

TOKYO, January 18, 2013 — Casio Computer Co., Ltd., announced today the latest addition to its Baby-G line of shock-resistant watches for women. The new BGA-151GG watch is based on a collaborative effort with the Korean girl pop group, Girls’ Generation, who are Baby-G brand ambassadors.

Girls’ Generation is a global phenomenon with a strong fan base in Asia, and its members are involved in a wide range of endeavors from singing to acting. Girls’ Generation embodies the “Tough, Cute and Cool” concept of Baby-G watches, and they have been Baby-G brand ambassadors since July 2012.

The BGA-151GG watch features a fashionable big face that stands out stylishly on the wrist and is available in a choice of three colors: black, red, and white. The black and red models feature gold highlights, while the white model features pink highlights, reflecting the active, pop image of Girls’ Generation. The watch comes with special packaging that features the signatures and photos of the members of Girls’ Generation, and an exclusive notebook with Baby-G and Girls’ Generation printed on the cover, making it the perfect model for collectors.

• *The watches will be sold in China, Hong Kong, Macao, Malaysia, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.

To coincide with the release of the BGA-151GG watch, Casio is announcing a new suite of visual advertising featuring Girls’ Generation, which will appear online and in stores and catalogs from January 2013.

New visual advertising